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AI-Powered Advantage: How Bigger Networks Benefit Sellers Amidst the Southern Migration North

By Tiger Malan

It’s no secret that the Gold Coast is hot property at the moment.

The latest ABS figures show 32,625 people moved to Queensland in the 12 months to September 2023, the bulk of those from Sydney and Melbourne with COVID being the main reason.

The warmer climate and enviable lifestyle might also have something to do with it.

That’s translating to a significant uptick in property values in regional Queensland too – 10.5 per cent, according to CoreLogic.

So what does that mean for those who might own a home on the Gold Coast .. and looking to sell?

For one, there’s a big market for your property – in other words, there’s demand, and you’ve got supply

But homes don’t just sell themselves, not even on the Gold Coast.

The benefit of using an agency that’s part of a larger network like Ray White Burleigh Group is indeed just that – it’s big, and has connections in every part of Australia, with a new data sharing tool rolling out throughout the organisation, at the start of May.

If there’s a buyer in Sydney and Melbourne who’s interested in moving to Queensland, RWBG has a touchpoint on them – unlike a smaller realtor, which relies on enquiries coming into them.

In fact, the Ray White network sells one in seven properties nationwide.

For RWBG, roughly 30% of their sales are coming from interstate, with another 20% coming from Brisbane – that’s a market a seller simply does not want to miss out on.

“There’s buyers out there already, and we know who they are,” Ray White Burleigh Group CEO Tiger Malan says.

“Ray White has just gone live with a new data sharing tool, which means every RW agency is pulling together to put sellers in touch with a potential new owner.

“Obviously, only one person can buy your home, and they’ll only pay what they think it’s worth, but there’s a direct correlation between interest, or demand, and value.

“Put simply, the more people who like the look of your property, the higher the price it’ll go for.

“That’s where listing with a bigger agency like Ray White Burleigh Group helps.

“Our database is significantly greater than your local independent.”

With many of its listings at the prestige end of the market, RWBG reports a strong buying contingent from Sydney’s Eastern Suburbs – one of the most affluent parts of Australia.

These are predominantly cash buyers, some of them ready to drop eight figures in pursuit of sand and surf.

And they are orbiting around the Ray White network, not the local independent.

“Sydney buyers are still lining up to snag their piece of paradise on the Gold Coast,” Malan says.

“They might’ve holidayed here in the past, or have friends and family who’ve already made the move, so they’re wanting to join them in Queensland.

“So how do you reach that market given they’re nearly 1000 kilometres away? 

“Network – it’s that simple.”

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